Why? McD's doesn't have to be every where.
PARIS – French culture and American convenience will come together in December — thanks to plans by the McDonald's restaurant chain to hang its shingle in the shadow of the Louvre.
McDonald's is delighted at the prospect of feeding hungry culture vultures. But not everyone is happy about mixing high art and fast food.
The McDonald's will be installed in the food court of the underground mall adjoining the museum, known as the Carrousel du Louvre, as the fast food chain fetes its 30th anniversary in France, McDonald's France said.
The pairing could serve the interests of both. The Louvre is the world's most visited museum; France is McDonald's top market outside the United States.
In France and elsewhere, McDonald's is emblematic of U.S.-driven globalization and the homogenization of cultures. However, the fast food chain's chief executive, Jim Skinner, said in an interview published Monday that the reason McDonald's is such a hit in France, where it has over 1,000 outlets, is that "we are perceived as a French enterprise."
The McDonald's on the famed Champs-Elysees Avenue is the most profitable in the world, he said. The interview was published in the economic daily Les Echos.
The Louvre refused comment on the expected arrival of its new neighbor. Spokeswoman Aggy Lerolle said only that it is not up to the museum veto McDonald's arrival since the Carrousel is run by a private company rather than the state-run museum.
However, some French are indignant about mixing French fries and art treasures in the backyard of the former palace of the Sun King, Louis XIV.
The Web site louvrepourtous.fr, which is aimed at keeping museum visitors informed, is among those whose hackles have been raised at the coming of McDonald's, even in a food court where a variety of restaurants offering cuisines of the world are present.
"Rendezvous in December for a Mona Lisa Extra Value Menu," it wrote, contending that the Louvre could have, and should have, put its foot down.
Some saw McDonald's taste for art coming long ago. In January 2007, the culture wing of the large CFDT union decried what it said was the "Disleylandization" of French culture, claiming the state is looking to turn museums into theme parks. It cited plans for the so-called desert Louvre, to open in 2013 in the United Arab Emirates, and the arrival of a Starbucks coffee house near the Louvre.
"When will McDonald's set up shop?" the union asked, perhaps more presciently than it wished.
McDonald's says no date has been set for its opening at the Carrousel du Louvre.
European art and what passes for American cuisine have crossed paths before. The former chief of Italy's McDonald's chain, Mario Resca, now supervises that country's chain of illustrious museums.
Source: Yahoo! News/AP
Paul's Boutique
How embarrassing.
1Whats embarassing about it? The French like it, its on the Champs Elysees, it's not as if its in the museum itself, its on the level below.
If the Louvre didn't like this, they should have made a stink about the mall. But when there's a Virgin Records steps from the front door of the Louvre, sorry but you can't complain about McDs taking stake too.
2Maybe the Louvre is actually pissed about not being able to fleece its patrons with 4 euro bottles of water.
3I think its great, dont tell me that Da Vinci wouldnt have enjoyed a Big Mac and an apple pie!
4I'm not sure I would equate a music store, which would offer choices ranging from crappy to sublime, to a fast-food restaurant offering junk food.
5it's just another business. if the problem is commercialism, then tough. they lost that battle already.
6Don't tell me McDonald's fries aren't sublime!
Anyway, yeah, there are already McDonald's restaurants all over Paris and there are already fast food restaurants in the food courts of many museums throughout the world, so I don't see what the big deal is.
7I wonder if you will be able to get beer there, like at other McDonald's in Paris...
8McD's fries used to be good... then they change the oil and I just don't like them anymore. There really isn't a good fast food place with good fries. Now there is a local mom-and-pop place just down the street from where I work... their fries will make you cry!
9I do agree, their fries aren't what they used to be. I'm all about Five Guys fries now. They're my favorite chain in terms of fries.
10(Although, I'll admit, I still eat McDonald's fries dipped in a strawberry or chocolate milkshake from time to time.)
11I always did that with Wendys fries and frosties. Yummy!
12"(Although, I'll admit, I still eat McDonald's fries dipped in a strawberry or chocolate milkshake from time to time.)"
"I always did that with Wendys fries and frosties. Yummy!"
I thought I was the only one. I'd do that with McDonald's fries and sundaes and my sister always called me a weirdo.
13Wendy's fries and frosties are good. I also like fries with ranch dressing. I knew a girl in high school that ate them with mayo... I never got that one.
14Em, your sister doesn't know what she's missing!
I think I got really into the fries/milkshake thing in middle school, when that's what I would get for lunch about half of the time (fries with a "milkshake," although, our school's milkshakes were more frosty-like in consistency). I have to say, back then, my favorite was the half peanut butter/half chocolate milkshake.
And star, I have a friend who dips in mayo, as well. Or, she'll mix mayo and ketchup, which I guess is a common condiment in Puerto Rico, where she grew up.
15"my favorite was the half peanut butter/half chocolate milkshake."
I've done the may thing too--my friend from the UK likes that. And lilkim, now I'm totally craving Five Guys.
16Mayo is where it's at! Nothing like making a bad thing worse!
I love the McDs in Paris - they have pastry shops! Where else can you get your burger, fries, and a macaroon?
17I like Chick Fil A's Waffle fries myself. Dipped in the "Polynesian" sauce they have.
18I always did the fries and frostie after ballet class.
The Wendys fries always
seemed to be crispier and held up better to the frostie.
And I like fries with ranch too!
19I like ranch (and honey mustard, to some extent) on just about everything!
20Now that I'm thinking about it....there isn't much I don't like to dip fries in!
21I WANNA DIP MY BALLS IN IT!
I'm a big fan of the Chick Fil A sauce... only I read last week there's 140 calories per packet! That's crazy!
22
23I'm really glad you got that joke because otherwise I would have looked awfully silly!
24
25SHH Haus, those packets are airy light calorie free goodness. SAY IT
26airy light calorie free goodness! got it!
27Ick! McDonalds =
28I used to dip my Wendy's fries in their cheese sauce after I dipped then in a huge pile of salt.
29fries and mayo = awesome
fries and frosty = heaven
30check out this follow up on this story: http://news.bbc.co.uk/2/hi/europe/8297365.stm
31
I dislike BK and McDonald's for obvious health reasons, so to hear there will be a
McDonald's next to the Louvre is disgusting. Of all the chic, healthy choices for a restaurant, fast food somehow won. Ugh.
32On a side note, when I eat have fries (at home) I enjoy them plain or with mayo or mustard (which must be made with horseradish & turmeric...
). As for ketchup, I rarely like it.
33* "when I eat fries... "
34McDonald's wants to be everywhere, literally, just like WalMart.
35I agree. You can't get rid of McDonald's. They're too much of a classic.
And people would loose it for a short while if Wal-Mart stopped existing. I like it myself. I can get everything in one spot and then I'm outta there
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